Media Science Course
Duration: 1 Year | Eligibility: Minimum Matric | Certification: Sindh Board of Technical Education (SBTE)
Course Objective:
The Media Science Course is designed to provide students with foundational and practical skills in the fields of media production, digital content creation, and communication. The program aims to equip learners with creative and technical abilities aligned with modern media industry standards.
In addition to technical training, this course develops confidence, communication skills, and teamwork—critical for media professionals. Students will also learn to adapt to emerging digital trends and use modern media tools to produce engaging and impactful content. The course encourages creativity, Screenplay, and a strong understanding of audience engagement.
Learning Outcomes:
By the end of this course, students will be able to:
✅ Understand the fundamentals of media, journalism, and digital communication
✅ Operate cameras, sound equipment, lighting, and video editing tools
✅ Create and edit content for TV, social media, and digital platforms
✅ Develop Screenplay, scripting, and pre-production planning skills
✅ Apply ethical and professional standards in media production
✅ Work in team environments and manage small-scale media projects
✅ Create visual and written content for advertising and branding
✅ Design basic media campaigns for social or commercial purposes
✅ Understand audience behavior and media influence in society
✅ Use software like Adobe Premiere Pro, Photoshop, and basic animation tools
Career & Job Market Opportunities:
Graduates of the Media Science Course will have access to a wide range of job opportunities, including:
TV Channels & Production Houses (as junior editors, camera operators, assistants)
Digital Media Agencies (as social media content creators, video editors, etc.)
Freelance Work (YouTube, TikTok, and Instagram content creation)
Radio, Print & Online Journalism
PR and Marketing Teams (Media support roles)
Event Management & Advertising Firms
This course lays a strong foundation for those interested in pursuing advanced media studies or starting their career in the growing digital media industry.
Certification by:
Sindh Board of Technical Education (SBTE) – Recognized and valued across institutions and employers in Pakistan.
Recommended Books:
“Media and Culture: An Introduction to Mass Communication” – Richard Campbell, Christopher R. Martin
“Introduction to Media Production” – Robert B. Musburger
“The Visual Story: Creating the Visual Structure of Film, TV and Digital Media” – Bruce Block
“Media Essentials: A Brief Introduction” – Richard Campbell, Christopher Martin, Bettina Fabos
